When we say that “for children, only the best is good enough” then that’s no empty promise but rather a creed we have been living for generations: children are our present and our future. All cuddly animals we produce and sell must therefore more than comply with the highest of demands with regard to quality, safety, processing and material characteristics. We place this standard above all other specified international controls and tests. Steiff’s purity law is a fixed component of Steiff’s corporate culture and is the basis for the trust our customers have bestowed in us for many years: that’s what the Steiff seal stands for.
